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30+
50.000+
50+
shaping businesses with meaning
in Russian and beyond
sold
across the globe
years
books
projects
I create brands that transform ideas into inspiration and build businesses on meaning and culture
DNA Brand
How to Build a Powerful Identity in Hospitality — and Beyond
This book is more than a textbook on branding — it is a guide to the fundamental principles of creating and growing a brand with strength and soul.
It speaks first to business owners and leaders, yet it will also inspire top executives, marketing and PR professionals, HR specialists, designers, and anyone determined to shape and elevate a personal brand
It speaks first to business owners and leaders, yet it will also inspire top executives, marketing and PR professionals, HR specialists, designers, and anyone determined to shape and elevate a personal brand
This book is more than a manual — it is a foundation for mastering the art of management: leading yourself, your company, and your people with clarity and purpose.
It is written for first-time entrepreneurs and seasoned business owners looking to refine their approach, for top executives in hospitality, for investors, and for students eager to understand the essence of leadership
It is written for first-time entrepreneurs and seasoned business owners looking to refine their approach, for top executives in hospitality, for investors, and for students eager to understand the essence of leadership
Practical Insights for Every Leader
The Restaurateur’s View of Management
Books
WILDBERRIES
Keynote Topics:
Speaking
I speak to spark movement and inspire growth, sharing insights that empower people to evolve and transform everything around them better
Keynote Topics:
Speaking
I speak to spark movement and inspire growth, sharing insights that empower people to evolve and transform everything around them better
For me, leadership is a skill — one that can and must be developed. True leadership is about culture: initiative, communication, persistence, and results
Branding is the art of shaping a company or product into an identity — one that earns loyalty and inspires people to pay a premium
Management is the ability to lead yourself, processes, and people. Before you can guide others, you must learn to manage yourself and the systems around you
Managing people begins with honesty and respect. It means building teams around shared goals, nurturing talent for the long run, motivating without empty promises, and turning conflicts into resources for growth
Hospitality is a culture where the true values are attentiveness, genuine care, anticipating needs, attention to detail, and effortless, unobtrusive service
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Events
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Individual entrepreneur Zarkov Boris Konstantinovich
Primary State Registration Number (OGRN) 315774600389961
TIN 770104752190
Primary State Registration Number (OGRN) 315774600389961
TIN 770104752190
